Tourism Marketing in Vermont

Vermont Foliage

According to a recent Vermont Tourism and Recreation survey, word of mouth is by far the most significant factor tourists make when deciding to visit Vermont. 

Surveyed on July 24th, the University of Vermont Tourism Research Center developed questionnaires for visitors passing through Vermont visitor centers, state parks, and attraction sites to provide data to promote growth of the state's tourism economy. Small local businesses can benefit from all this great demographic information, providing insights into what visitors do and whether or not they plan on returning. 

The biggest suprise in the survey was what influenced their decision to visit Vermont- towering above all other variables like magazines, radio, TV, and social media, it was word of mouth from friends and family that snagged a whopping 62.1% of respondents. While planning for the trip, websites and print media became the most important variables.

Where does that put Vermont small businesses? While relevant, engaging websites were as always a huge factor in information gathering, it's important to remember the importance of Vermont's long-standing history of memorability due to our small-town feel. Close relations, friendly atmospheres, and genuine caring about our customers' experiences resonate from person to person, giving our state a heady reputation for warmth and neighborliness that ensures repeat visitors year after year.

Erin Maloney


  • Phishing Scam Beware!

    Phishing scams have been around for quite some time & scam artists get smarter by the day. For those who may not be familiar with what a phishing scam is it an attempt to obtain private information such as usernames, passwords, credit card information & any personal information intended for malicious use, by disguising as a trustworthy company via electronic communication....

    <<Read More>>
  • Merry Christmas & Happy Holidays from All of Us at Got2Web

    At this special time of year with the Christmas & holiday season is upon us, we find ourselves reflecting on the past year and those who have helped to shape our business. It’s been quite a year for us all! We hope that 2017 has been just as memorable for you, your colleagues and your loved ones. We look forward to working with you in the years to come. Merry Christmas & Happy Holidays from all of...

    <<Read More>>