To your customers, your branding is what makes your company or small business unique. Even if your company consists only of you and a friend, it’s extremely important to adopt a consistant, individual persona. It might sound a bit clichéd, but image really is everything.
After all, every single marketing attempt that your business ever makes will fall completely flat if a person who saw one of your ads cannot remember who you are or what you do the next time he/she encounters your product or service.
If you have never put very much thought into building a branding scheme for your business, service or organization, there's no time like now. Here are a few steps in our process to establish a solid brand:
Every good brand projects a unique voice. Think about it; Home Depot is stalwart and dependable, Apple is a clean and intelligent aesthete, the list goes on. You want to make sure that the persona your brand is sending into the world is consistent with your business’ goals, target demographic and overall marketing strategy. Any voice is fine, just be sure that it is used consistently and is memorable. It can even be a little annoying (just look at Progressive’s Flo), as long as potential buyers remember it. Marketing experts have years of experience in working with clients to help you develop the unique branding voice that works for you and your business.
An icon is far more recognizable than a slogan at a glance, and sometimes all you get for a chance at recognition is a split second. A good logo is simple, memorable, and unique to your business and its brand. A quality logo is like your signature on each item you release into the world.
Your logo, slogan, website, print material, etc. are not your brand in and of themselves; just portions of it. Your brand should be adaptable; capable of evolution with your business’ shifting priorities; but above all consistent. We ensure that your message is delivered comprehensively throughout each aspect of your business' marketing strategy because Customers like to see stability and unity in the brands that they choose.