Blog


Phishing and How to Avoid Being Scammed

With today's technology the capabilities are endless. Having access to that information and power, it can be used for good, but can also be used to take advantage of those who are uninformed. Cybercriminals have become creative in their attempts to attract people to click on their links, open an attachment, send personal information....

Read more | Published on Nov 03, 2015


Introducing Rocky & Learn the Benefits of having your Furry Companion in the Office

I’ve always been a firm believer that dog’s come into our lives for a reason. Within the past couple months I’ve watched that unfold right here in the office at Got2Web. I’d like to introduce you all to Rocky. The 30lb., four legged, furry love that’s filled with an incredible amount of intelligence, personality and affection has single handedly changed the office dynamics. Since Rocky’s arrival t...

Read more | Published on Aug 25, 2015


Big News for Google: Alphabet

There are some big changes going on over at Google! They’re an incredible company that has made major advancements in today’s technology. Google being a part of many people’s daily lives, the new changes that they've announced have gained quite the coverage and have peaked a lot of interest....

Read more | Published on Aug 12, 2015


Fixing Windows - Windows 10

Microsoft admits it went far astray with its overly enthusiastic grasp on flat app design and overhauling the os as we know it, frustrating a whole lot of Windows' 1.2 billion users. Luckily (insert 1.2 billion sighs of relief here) Windows has decided to remedy their mistake with Windows 8 and 8.1, and is expecting to roll out Windows 10 sometime this fall....

Read more | Published on Jan 27, 2015


Streamlining the World of m-Commerce

Mobile eCommerce is a hugely important platform for any retailer. Being able to easily navigate the more complex landscape of desktop websites on phones is a growing concern for many consumers. Learn some tips and tricks about improving user experience in the ever-widening field of 'mCommerce'....

Read more | Published on Jan 02, 2015


Digital Advertising and ROI

Your return on investment when choosing the most optimal digital advertising route is a fickle, vacillating thing. You'll find that styles will wax and wane along with trending news and shifts in focus, but underneath it all is a method that is necessary to find success for any advertising campaign. Of course, it's also important to understand your options, so we'll focus here on some of the large...

Read more | Published on Dec 19, 2014


Apple iOS vs. Google Android

The battle of the ages rages on- Apple iOS versus Google's Android continue to battle it out in the epic crusade for supremacy in the mobile market....

Read more | Published on Sep 17, 2014


Minecraft Mod Teaches Kids to Program

Anyone who has a kid has probably heard of Minecraft, the blocky computer game of creativity, survival, and creation. No longer just another way to kill time- the next step for Minecraft is a modification that teaches kids the basics of programming....

Read more | Published on Aug 20, 2014


Facebook Messenger Privacy Debate

Hopefully enraging your customers is high up on your list of things-not-ever-to-do, but Facebook has thrown this mantra of good practices out the window with their new mandatory app download for messaging with possibly questionable privacy permissions....

Read more | Published on Aug 13, 2014


Tourism Marketing in Vermont

According to a recent Vermont Tourism and Recreation survey, word of mouth is by far the most significant factor tourists make when deciding to visit Vermont. Small local businesses can use demographics to gain insight into what visitors do while they are here, and how likely they are to return....

Read more | Published on Aug 07, 2014


Cable Company Merger Threatens Small Biz

Despite claims from those involved that customers will benefit from a Comcast-Time Warner merger, a freakishly high level of skepticism about these supposed benefits inundate the internet and social media. Here's a little insight into the dog and pony show of one of the biggest proposed mergers in US history....

Read more | Published on Jul 24, 2014


Video - Marketing by Self-Education

Do you believe that consumers are more educated now than they ever have been? Well, how much more inclined are you to buy a product or service after watching a video explaining it? I'm guessing about 64% (according to comScore, that's the average). Want to hear a little fact even crazier than that? YouTube has just surpassed Facebook and is now the largest social media site on earth as of last mon...

Read more | Published on Jul 14, 2014


Why Pay For Web Design?

If you want to avoid both horrific disasters and the dangers of a mediocre website, utilizing a pro's experience is in your best interest when it comes to your company. Leave the myriad details to professional web designers, as you would with a contractor for building the highest quality structures, and you can keep doing what you do- improving your business....

Read more | Published on Jul 01, 2014


"Google My Business" Brings It All Together

Google has always been on top of the creation of hugely helpful tools for small and large businesses, but the new "Google My Business" released last week allows them unprecedented access to all Google's tools from one handy page....

Read more | Published on Jun 18, 2014


Inbound Marketing: The Death of the Cold Call

Finally, marketing has begun to evolve beyond the pushy, infuriating tactics that for decades have dominated sales in almost every market. Read on to learn about inbound marketing and the positive changes that the internet has made in the ways companies can gain customer loyalty and appreciation....

Read more | Published on Jun 09, 2014


Flat is Back - Web Design Trends

Here at Got2Web, we stay right on top of the latest trends in marketing, web and graphic design so you don't have to. Here is a small look into the biggest current web design boom- flat and minimal....

Read more | Published on May 26, 2014


Social Media Optimization for Your Business

Let's face it, folks- social media is here to stay. With a whopping 72% of internet users actively partaking in the social network buffet, it's clear that this platform has grown from a passing interest into an undeniable behemoth that the business world is taking very seriously. Mass understanding of the impact social media can have on businesses has created a boom of marketing efforts concentrat...

Read more | Published on Apr 21, 2014


Mobile Marketing - You Know You Want It

I bet you have a cell phone either in your pocket or within reach of you right now. You're in good company- the research group Nielsen's latest Digital Consumer Report, released last month, estimates that 65 percent of all Americans owned a cell phone in 2013. Considering that number was at 44 percent in 2011, plus the fact that a jaw-dropping 29 percent of people have a tablet versus just 5 perce...

Read more | Published on Mar 04, 2014


Tracking Goals with Google Analytics

At Got2Web, I recently fielded a question from a client who wanted to know how to track conversions from an individual outgoing link button on their site. While I was walking them through the process, it occurred to me that many do not take advantage of the phenomenal asset that is Google Analytics’ Goals. With that in mind, I decided to create a quick primer based on my verbal walkthrough with th...

Read more | Published on Jul 30, 2013


Comcast Xfinity Blocks Port 25

We’ve been getting calls and trouble tickets recently from clients who are having issues sending, but not recieving email. Last August, Comcast Voices mentioned that they’d be phasing out support for Port 25 as an option for customers’ outgoing email server (SMTP). Most people should have been warned that Port 25 was going to be phased out, but that doesn't seem to be the case....

Read more | Published on Jul 16, 2013


Avoid These Common Web Design Pitfalls

We’ve all been there. You find yourself on a site that just isn’t working for you, and although it may represent some quality content, service or product, that one aspect is just so glaringly bad that the message gets buried. Here are a few things to watch out for and ways you can avoid or correct them....

Read more | Published on Jun 18, 2013


Web Design For Growth

One of the most common misconceptions we tend to encounter as Vermont web designers is the idea that a website is something that is designed, built and then left alone. In fact, nothing could be further from the truth. In terms of visitor conversions, SEO and overall effectiveness, your site needs to have a steady stream of new content added in order to thrive....

Read more | Published on Jun 10, 2013


What Is a Content Management System?

A CMS makes it so that you can easily create and publish content on your own website through an administration panel. You can add or remove pages, images, text content and more equipped with only an internet browser....

Read more | Published on May 15, 2013


Winter is Coming: What to Expect from Penguin 4

According to many SEOs who have cried foul over past Penguin updates, Google has been a little indiscriminate with penalty waving. However, now that they are on the precipice of a Penguin 4 update release, supposedly spam engineers have collected enough data to fine tune the algorithm since then. Although no-one can say exactly when this update is going to be released, it's agreed that it will be ...

Read more | Published on Apr 12, 2013


Google+: SEO Benefits and Claiming Your Local+ Page

Google plus has been around for a while now, but I'm willing to bet that you're not using it for yourself or your business yet. My question for you is; what are you waiting for? Google + has been specifically developed to be a huge SEO booster for your social media presence, far more so than either Twitter or Facebook. Google has recently retooled practically everything about their search algorith...

Read more | Published on Apr 08, 2013


Fine Tune Local SEO With Google Map Maker

Perhaps you have noticed when searching for a local business on Google Maps that some of the listed locations have a little extra icon detailing the business name. These are visible at different zoom levels according to the relevance a certain Google algorithm assigns (it is, for the most part, unknown exactly what factors are incorporated), but rest assured, it is not impossible to secure one ...

Read more | Published on Mar 25, 2013


SEO Best Practices - Meta Data on Your Website

Simply put, meta data tells browsers and SEs (search engines) how to characterize and categorize a given page on your site. The only three meta data fields that we are going to worry about or address within this post are title, description and keywords....

Read more | Published on Mar 05, 2013


Social Media Best Practices

There are a few simple best practices that you should keep in mind when pursuing social media for your business. Believe it or not, they’re not based on gimmicks or providing the best swag from your contests, but rather simply treating the whole thing like you are actually dealing with fellow humans, and not some faceless internet fan base....

Read more | Published on Jan 23, 2013


The Importance of Branding

To your customers, your branding is what makes your company or small business unique. Even if said company consists of two guys in a basement somewhere, it’s extremely important to project a strong façade. It might sound a bit clichéd, but image really is everything....

Read more | Published on Jan 21, 2013


Custom iFrames On Your Facebook Business Page

What many do not know is that using a Facebook application called Static HTML iFrame, your own mini webpages can be developed as Facebook tabs. This means that we can create forms, news bulletins, and more for you right on your business’ fan page....

Read more | Published on Jan 11, 2013


Responsive Web Design

With mobile browsing poised to surpass that of desktops within three years or so, there had to be a better method for developing for all these different resolutions, sizes, and endlessly shifting formats. There is a better way; one that requires only one set of code and is adaptable to the myriad of quickly emerging mobile formats: Responsive Web Design....

Read more | Published on Jan 03, 2013


The SEO Benefits of Blogging

A business blog can be very advantageous in terms of SEO, and when optimized correctly will be pleasing to humans and search engines. A decently maintained blog can bring these top three SEO benefits to your business’ website....

Read more | Published on Jan 02, 2013


A Quick Mobile Marketing Q&A

Mobile marketing has been the rising star of e-commerce for the past few years, and will continue to grow exponentially in the foreseeable future. We're frequently asked questions about customized apps, mobile sites, and responsive design, so we thought we'd take a moment out of our busy day to answer a few of these....

Read more | Published on Dec 19, 2012


Top Reasons to Hire an SEO Professional

Even if you already contracted a great web designer to complete a clean, functional and easy to navigate site, it's effectively worthless to you if you've got no idea how to how to drive traffic to it. Got2Web has compiled a few indicators to help you decide if you should hire an SEO professional....

Read more | Published on Dec 17, 2012


5 Things You Need on Your Website's Homepage

As web designers, we’ve run across more sites than we’d care to count that lack the bare minimum of content that a homepage should contain. This is the premier portion of your site that a potential client or user will see; shouldn’t you strive to make the best first impression possible? Any relationship that develops between a potential client and your business’ website will begin with one thing h...

Read more | Published on Dec 12, 2012


Small Businesses and Social Media

This is not a stone-etched, foolproof guide for making your business’ social media campaign rival that of a Fortune 500 company. What we can give you, however, are some simple strategic points that we've have found helpful to get you started on your own social media adventures....

Read more | Published on Dec 06, 2012


Social Media and SEO

According to several sources, Bing, Google, and a number of other smaller, less well known search engines have been incorporating data from social media sites into their results since 2011. This is a potentially game-changing move for SEO as we have known it in the past....

Read more | Published on Nov 19, 2012


Time For A Website Redesign?

You really only get one chance to make a first impression; make sure it's a positive one with this short list of questions to ask yourself when thinking about redesigning your current website....

Read more | Published on Nov 17, 2012


Static vs. Dynamic Websites

Static and Dynamic Websites are very different in development, and, more importantly for the client, content addition and update stages. With this in mind, we thought we'd provide a short walkthrough detailing exactly what the differences between the two are, as well the prospective pros and cons of each according to your site's needs....

Read more | Published on Oct 04, 2012


5 Essential Elements of A Good Website

It takes a winning combination of elements to create a high quality site, and users are looking for not just information, but also a compelling and aesthetically pleasing format. A good website provides users with something they need, but also offers incentive for return visits. We've compiled a brief list of elements that we think every site should have....

Read more | Published on Sep 25, 2012


Mobile Web Presence

With current estimates at close to 1.2 mobile web users worldwide and mobile internet use is predicted to surpass that of desktop web use by early 2015 there is no time like the present to develop a mobile web presence....

Read more | Published on Sep 10, 2012


Ludlow Area Regional Map and Mobile App

Maps are the number one most requested item at Vermont Welcome centers, and an often neglected form of valuable marketinng real estate. Got2Web is happy to announce that we are designing and developing a Ludlow area regional map and mobile app, and there are still advertising slots available!...

Read more | Published on Sep 01, 2012

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